Synthetic fraud detection is a method used by financial institutions to prevent fraudulent activities involving fictitious identities. It employs advanced algorithms and data analysis to identify anomalies in data and flag potential synthetic identities, helping to proactively prevent financial losses.
Brianna Valleskey is a B2B marketing leader and Head of Marketing at Inscribe, where she leads the company's full marketing function and go-to-market strategy. She oversees brand, product marketing, demand generation, ABM, content, SEO/AEO, events, partnerships, and marketing operations, with responsibility for marketing pipeline and SQO targets. A former journalist and longtime storyteller, Brianna specializes in translating complex AI, fraud, identity, and fintech topics into clear narratives for enterprise audiences. She is the creator and host of Good Question, Inscribe's podcast on AI and fraud risk, and leads Inscribe's annual State of Document Fraud report.
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